ITC announced that the company with effect from today i.e., 1 April 2026 has acquired the right to nominate majority of the Directors on the Board of Sproutlife. Consequently, Sproutlife has become a subsidiary of the Company with effect from 1 April 2026. The acquisition of Sproutlife is in line with the strategy to augment the Company's future ready portfolio in foods segment.
Sproutlife is engaged in the business of manufacturing and selling food products under the trademark 'Yoga Bar'. Positioned as a digital first brand, Yoga Bar currently has high salience of on-line sales (D2C, e-commerce platforms etc.) with growing presence in offline stores.