Initial public offering up to 59,63,200 equity shares of Rs. 10/- each ("Equity Shares") of Adcounty Media India Limited ("AMIL" or the "Company") for cash at a price of Rs. 85/- per equity share (the "Issue Price"), aggregating to Rs. 50.69 crores ("The Issue"). Out of the issue, 3,36,000 equity shares aggregating to Rs. 2.86 crores will be reserved for subscription by market maker ("Market Maker Reservation Portion"). The issue less the market maker reservation portion i.e. issue of 56,27,200 equity shares of face value of Rs. 10/- each at an issue price of Rs. 85/- per equity share aggregating to
Rs. 47.83 crores is hereinafter referred to as the "Net Issue". The issue and the net issue will constitute 26.50% and 25.01%, respectively of the post issue paid up equity share capital of the company.