Initial public offer of up to 41,20,000* equity shares of face value of Rs. 10/- each (the "Equity Shares") of Novus Loyalty Limited ("The Company" or "Novus" or "NLL" or "The Issuer") at an offer price of Rs. 146 per equity share for cash, aggregating up to Rs.60.15 Crore comprising of fresh offer of up to 33,00,000 equity shares aggregating to Rs. 48.18 Crore ("Fresh Issue") and an offer for sale of up to 8,20,000 equity shares by MR. Deepak Tomar and Sweta Singh ("Selling Shareholders") aggregating to Rs. 11.97 Crore ("Offer For Sale") ("Public Offer"). The offer includes a reservation of up to 2,30,000 equity shares of face value of Rs. 10/- each, at an offer price of Rs. 146 per equity share for cash, aggregating Rs. 3.36 Crore will be reserved for subscription by the market maker to the offer (the "Market Maker Reservation Portion"). The public offer less market maker reservation portion i.e. Net offer of up to 38,90,000 equity shares of face value of Rs. 10/- each, at an offer price of Rs. 146 per equity share for cash, aggregating upto Rs. 56.79 Crore is herein after referred to as the "Net Offer". The public offer and net offer will constitute 26.49% and 25.02%respectively of the post-offer paid-up equity share capital of the company.
Price Band: Rs. 139/- to Rs. 146/- per equity share of face value of Rs. 10/- each.
The floor price is 13.90 times the face value of the equity shares and cap price is 14.60 times of the face value of the equity shares.
Bids can be made for minimum of 1,000 equity shares and in multiples of 1,000 equity shares thereafter.